[vc_row][vc_column][vc_column_text]Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and have taught at the Stanford Graduate School of Business and Design School.

“About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies – the masters of “habit-forming” products – design the tech products we can’t put down. But it isn’t all negative manipulation, he says. It can and should be used for good.”[/vc_column_text][vc_video link=”https://youtu.be/11dYx_rW_Ks” align=”center”][/vc_column][/vc_row]