In this video,Paul-Olivier Dehaye of, and board member of Mydata Global (, explaines the complexities behind YouTube. He will show how YouTube creates more interactions in order to extract more user’s data that allows the video streaming platform to create even more interactions (higher engagement rate) and gain more market share. 

Find out more about the three systems implemented by YouTube that keeps the user returning:

  • Collaborative Filtering/ Matrix Factorization,
  • “Deeper learning”,
  • Discounted future reward.

And learn more about data rights that can be exercised by citizens to do science:

  • Right of access,
  • Right to data portability,
  • Right to information about the logic of the processing