Companies who most profit from this smartphone addiction such as Apple, Google, Facebook  will never mention internet addiction as a real social issue and nether will typical News or tech publications. Why do you think that is?

  • The Attention economy is big business.
  • Whether you are Apple or Netflix, your entire business model is dependent on people being addicted to your services and you as the leading platform.

Our brains can only process so much information at a time, about 60 bits per second. If we are immersed in an app, or watching a show on Netflix or Disney’s streaming service, it’s game over for most other activities. Multi-tasking while we do it, is not the best.